Replace Mailchimp?
KINDA · weekend projectA campaign sender is buildable, but Mailchimp's value is deliverability, templates, compliance, automations, segmentation, ecommerce integrations, and support.
Build me a small-list email campaign tool to replace Mailchimp. Requirements: - Node + Express + better-sqlite3 on my VPS. Admin UI bound to localhost/VPN; only the subscribe and unsubscribe endpoints are public. - Contacts with tags and custom fields, CSV import and export, and segments saved as filters (has tag X, joined after date, opened last campaign). - Campaigns written in Markdown, rendered into one clean single-column HTML email with mjml, plain-text alternative generated automatically. - Send through Amazon SES (keys in .env) with throttling and per-recipient status; SES bounce and complaint notifications auto-suppress those addresses. - Compliance baked in: unsubscribe link and postal address in every footer, a List-Unsubscribe header, double opt-in on the public signup form. - Open tracking is a per-campaign toggle, default off. Campaign report shows sent, bounced, and unsubscribed counts. - One SQLite file holds everything; no telemetry, no third-party trackers. - Out of scope: the drag-and-drop template editor, automation journeys, and ecommerce integrations. One good template, sent well. - README warning: inbox placement is earned, not coded. Document SPF, DKIM, and DMARC setup and tell me to warm up sending volume gradually.
$ open in your agent (prompt prefilled, you press enter) or copy it raw · this prompt is generated from the build plan · improve it via PR
They pay because email is business-critical and deliverability problems are expensive.
xdeliverability
xtemplate/editor polish
xautomation builder
xecommerce integrations
xsegmentation
xcompliance
xsupport
What does the Mailchimp verdict mean?
The core job looks buildable, with meaningful gaps: deliverability, template/editor polish. Read the full tradeoff list before committing. This research record is not a hosted IVCIFY tool.
What price does this directory record show for Mailchimp?
The directory records $20/month for Standard, checked 2026-07-30. Verify the source before making a purchase decision. This reference stays outside retail Stack Math unless current matched evidence supports the comparison.
What do I lose by replacing Mailchimp?
Honestly: deliverability; template/editor polish; automation builder; ecommerce integrations; segmentation; compliance; support. If any of those are load-bearing for you, keep paying.
Is there an open-source alternative to Mailchimp?
The listed prior art includes Mautic (Open-source marketing automation platform with email campaigns and contact management.). Inspect those projects before starting from a blank prompt.